MOVE
An immersive health design installation that reframes how we see and feel hypertension.
Company
C-Change | Sunnybrook Hospital | OCAD University
Role:
Lead Experience Designer + Storyteller
Timeline:
Multi-institutional project | 6+ months | Co-creation with clinicians & health researchers
Challenge
Hypertension is called the “silent killer” for a reason, it’s invisible, symptomless, and dangerously easy to ignore.
Traditional educational approaches (brochures, infographics, pamphlets) fail to reach adolescent patients on an emotional level, especially those navigating multiple barriers to care.
We asked:
How might we understand blood pressure if it wasn’t only about data, but about the early feelings that may happen in your body, in spaces, and in timeframes?
Approach
We transformed a passive, overlooked health topic into a multi-sensory, immersive installation, a capsule-like experience that invites users to slow down, listen to their bodies, and connect with the often-ignored signs of stress, pressure, and risk.
This was health education as experiential care, co-designed with medical experts, storytellers, and people with lived experience.
